Social responsibility

For Grupo Modelo, sustainability is a key element of the business philosophy and strategy, exemplified in the performance of our productive activities with profitability and growth, under a long term perspective and aware of the impact our activities have on the economic, environmental, and social arenas.

		Generates value that is distributed among different interest groups including employees, clients, government officials, shareholders, suppliers and the community.
Implements initiatives focused on environmental protection for all activities within the company, and, externally, for prevention, conservation and sustainable growth.
		Runs its business in a responsible manner, based on the continuous improvement and transformation to benefit both the community and the country.